GoldCo Direct Review


Goldco Direct is a relatively new precious metals investment firm based in Woodland Hills in California. Goldco Direct’s main goal is to provide opportunities whereby investors can generate wealth through asset diversification. In this regard, the firm specializes in the delivery of gold, silver, and other precious metals as well as incorporating precious metals to IRA accounts. In this comprehensive review of Goldco Direct we’ll look at everything you need to know about the company.


The History of Goldco Direct

Founded back in 2006, the company is also known as Goldco Precious Metals and the Heritage Gold Group. Goldco Direct was initially established as Gerson Financial Group LLC. This company’s main focus was on business-to-business (B2B) precious metals sales. Trevor Gerszt (founder) bought Gerson Financial Group in 2011 and changed the name to Goldco Direct.

During this time, the firm changed its operational model to focus on business-to-consumer (B2C) precious metals sales. By 2014, the bulk of the company’s business involved offering self-directed precious metals IRAs and IRA rollovers.


About the Founders of Goldco Direct

Goldco Direct was founded by Trevor Gerszt, and he is the current Chief Executive Officer. He is also the President of the National Gold Group’s IRA Department. The company does a great job of introducing its staff members via the company website. It features a Meet the Staff page where you can access information regarding the company management.

The executives at the firm have a combined experience of more than a century as wholesalers of precious metals, according to their website. Brian Rooke, a long-time precious metals experts and the son of an investment broker, serves as the Vice President of Goldco Direct.


The Goldco Direct Website

The resources section of GoldCo Direct’s website is fairly large. You can choose from downloadable documents, a free gold investors kit, informational videos, and charts of gold’s past values. All of these resources can be incredibly valuable when it comes time to invest or to change your investments. It is always wise to be thoroughly informed. Goldco also has a helpline that you can call if you have questions or need additional information.


Goldco Direct Products and Services

Goldco Direct specializes mainly in Gold, Silver, Platinum and Palladium bullion coins and bars. Their coin catalog has six main categories. These are pre-1993 God, Gold Bullion, European Gold, Investment Grade Silver, Silver Bullion, and Certified Graded Coins.

The IRA approved Gold coins they offer include American Eagle, Canadian Maple Leaf, Arctic Fox, Vienna Philharmonic, and American Buffalo. The gold coins not approved for IRAs that they offer include:

  • British Sovereign
  • Austrian Corona
  • Dutch Guilder
  • South African Krugerrand
  • Italian Lira

Goldco Direct offers IRA approved silver coins that include:

  • American Eagle
  • Britannia
  • Canadian Maple Leaf
  • Mexican Libertad
  • Australian Kookaburra
  • Arctic Fox

The silver coins not approved for IRAs that they offer are similar to the aforementioned non-approved gold ones.

Goldco Direct also offers Gold and Silver IRAs. In addition, the company offers rollovers of

  • Traditional IRA
  • Roth IRA
  • 401K
  • Thrift Savings Plan (TSP)
  • 403b
  • 457 Deferred Compensation Plan

Goldco Direct provides 401k and IRA rollovers to self-directed IRAs. Self-directed rollovers give investors the option to hold physical gold and silver in their tax-deferred retirement accounts in accordance with IRS code. A self-directed IRA means that you have full control over your investments. With a self-directed IRA, customers can invest in bonds, precious metals, real estate, and private businesses. The company is a specialist in Gold and Silver IRAs with a number of value propositions that include:

  • Free investors kits
  • Focus on customer care service
  • An in-house IRA department that assists customers with the precious metals IRA processes

Goldco Direct also avails plenty of resources, guides, and information to educate investors on how they can build a precious metals portfolio. The product and services that Goldco Direct offers are aimed at helping clients realize profits overtime while safeguarding their dollars from hyperinflation and depreciation. Their Gold and Silver IRA rollovers serve to ensure the safety of investor assets while ensuring profit gains along the way.


How Goldco Direct handle the IRA Rollover Process

As a full-service precious metals dealer, Goldco Direct delivers gold and other precious metals directly to the location specified by the clients. When it comes to precious metals IRAs, the firm uses Equity Institutional and Self Directed IRA as the custodian.

Equity Institutional is an industry leader in the provision of alternative investment custodial services to brokers, sponsors, and advisors. The organization has over $12 billion under custodial administrations. Self Directed IRA offers custody and administration of traditional and alternative assets in self-directed IRAs for small businesses and individuals nationwide.

Goldco Direct details a three-step process for rolling over an existing IRA to a precious metals IRA. First, the company opens a precious metals IRA on your behalf. Then they assist you in funding this new account with the assets in your previous IRA. Once the funds are available in your new account, the company avails resources to help you choose the precious metals that best fit your financial goals. Goldco Direct walks you through the entire process, which takes about 10 business days. However, every application is unique, and the rollover times may vary from client to client.

With Goldco Direct an Account Executive will help you acquire and compete all the required paperwork for your rollover. When you open a precious metals IRA with Goldco Direct, the company helps you transfer your precious metals to a secured vault in an IRS-approved depository.


Goldco Direct Ratings on Consumer Review Sites


Overall, Goldco Direct seems to be a fairly reputable and respected company in the precious metals industry. The company is accredited with the Better Business Bureau (BBB) and holds an A+ rating with three complaints filed since 2012. The complaint were regarding products/services and advertising issues. Goldco Direct has timely resolved the complaints filed by customers. This shows that they are dedicated to providing quality customer care service. However, there seems to be insufficient feedback from consumers to be able to reveal more about the company’s service.

Goldco Direct holds a Triple-A rating with the Business Consumer Alliance (BCA) with no complaints filed in the last 3 years. However, there is only one review on the site. The company is rated 5 stars on TrustLink based on 238 reviews. For customers seeking feedback from others, this is the only site with extensive information regarding Goldco Direct.

Nonetheless, the high rating shows that a significant number of clients approve of the company’s services. As of the time of this writing, Goldco Direct does not have any reports on Ripoff Report. Interestingly, the company has not been rated on Yelp, Yellow Pages, Google+, CitySearch, and SiteJabber.


The Takeaway

Overall, Goldco Direct is a decent choice if you seek a precious metals IRA rollover and appreciate helpful and resourceful service. The company seems to have a good track record, although the feedback from clients is minimal. They have an impressive range of products and services and a user-friendly website, but they lack a quick online setup process. Their focus on quality customer service and consumer education is also very admirable.

However, at the time of writing this you can take advantage of an amazing deal by The American Hartford Gold Group and get Price Match Guarantee, 100% FREE IRA Rollover and Free Silver. Make sure to give them a call now on 866-429-4408 before the end of April 2021 or click here to read more about this special deal and why Bill O’Reilly is recommending them.





- Wide Range of Products

- Makes the gold IRA rollover process easy

- Overall good reputation on consumer review sites


- Don't have their own listing on all consumer review sites


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This Goldco Direct review was updated on Tuesday, April 1, 2021


  • Editor Rating

  • Rated 3.5 stars
  • 70%

  • Reviewed by:
  • Published on:
  • Last modified: February 21, 2021

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